Business Not 101

Understanding what really good culture is and what it's not with Lyndsay Dowd, Founder of HeartBeatforHire

March 08, 2023 Olivier Bousette Season 4 Episode 31
Business Not 101
Understanding what really good culture is and what it's not with Lyndsay Dowd, Founder of HeartBeatforHire
Show Notes Transcript

Lyndsay Dowd is a Top 10 Coach featured on Apple news, a speaker and has a 25+ year sales career.  She is an accomplished leader, decorated seller and has successfully managed large, diverse, high performing sales teams. 23 of those years were spent climbing the ranks at IBM.  Lyndsay has expertise in Software Sales, Channels, Leadership, Management, DEI and storytelling. She has devoted her career to educating Sales Leaders on building positive culture and trust to get the best results from their teams.  

She is a graduate of University of Colorado, Boulder and has completed sales and management courses with Harvard, Duke along with dozens of other courses throughout her career.  

She is a wife and mother to teenage boy girl twins and 2 Weiner dogs.  She lives just North of Boston.

Social links

Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at

Want to Create a Digital Business Card? Website: Create a free account: Shop NFC business cards: Wave for Teams:


Olivier B: [00:00:00] Welcome to Business Line 1 0 1, a podcast that explores the uncommon side of business, goes beyond the conventional teachings, delves into the practical real world strategies and insights from successful founders, entrepreneurs, industry experts that understand what drives growth and how to achieve success in an ever-changing business landscape.

So join us and let's go beyond the basics.

Hi, Lindsay. How you doing?

Lyndsay D: Good, Olivier. Nice to be here.

Olivier B: Thank you for joining us on business, not 1 0 1. So let's just jump right into it. Please introduce yourself and give us your business pitch

Lyndsay D: Sure. I'm, I'm Lindsay Doud. I am Founder and Chief Heartbeat, officer of Heartbeat for Hire. I'm a coach and a speaker, and I teach leaders the importance of building irresistible sales culture that drives results. And I do this because I came from a long, long history with I B M. I've spent the last 25 years in sales and 23 of those were at IBM.

And I learned what really good [00:01:00] culture is and what it's not. And when it is really good, your people are six times more productive. So that's what I teach leaders to do through group, group coaching, through individual coaching. I also do some sales coaching, and lately I've been doing some career coaching with all the recent layoffs.

And then I also speak to companies on this topic as.

That's really interesting. What was your aha moment that made you jump into.

Yeah, I'll, I'll share my story. So you heard I went to b m or I worked at IBM for 23 years and left b m went to another company and was gonna start a new chapter and, and learn, you know, some new stuff, but still was managing a big team and after six months I got fired. And anyone that knows me is kind of like, how, how does that work?

How do you go 23 years, a decorated career climbing the ranks of I B M and you go somewhere for six months and you got fired. And what it came down to was a real culture mismatch. It was a completely different. style of management. The person I was reporting [00:02:00] to had a real lack of eq. She had no compassionate leadership style whatsoever, and it did not jive with my style.

So we just didn't match. And so afterwards, that was a massive kick in the gut. Nothing I planned for. And I licked my wounds for about a month and I said, okay, what am I good at? What do I really love to do and how can I help people the most? And what I realized, . I was excellent at building sales culture.

I had built really big sales organizations. I had people knocking down the door to be a part of them. And I knew that I could teach leaders how to do this and get the best out of their teams. So I, after interviewing a whole bunch and telling people, they'd say, you could do so many things. What do you wanna do?

I'd say, I wanna be your Chief Heartbeat officer. And they'd say, well, what is that? I'd say, I wanna advise your sales leaders on how to. And they're like, oh my God, we need that so bad. We don't have it, but we need it. And so I said, okay, I'll build it myself. And so that's what started Heartbeat for hire.

Olivier B: That's really [00:03:00] interesting and that's, that's quite a story. When you first launched your business, were any roadblocks, anything you didn't really sort of anticipate when you first started?

Lyndsay D: Yeah, I mean, going from a corporate background to an entrepreneur is always a giant leap, and I don't think anyone fully grasps it until you're really in it. You know, you could read the books, people can tell you you're, you know, it's gonna be hard. But I think the thing that you take for granted in a corporate environment is, , there's so much already taken care of for you.

You know, your travel's taken care of, your accounts payables taken care of. You have a company card, like there's just lots of things you don't have to worry about, and so. , I had to learn all of those things. And one of the big lessons I learned was when you're really not good at something, hire someone to help you with that

Cause don't, don't try and do it all yourself, especially if you don't have the skillset to do it. But I also learned, I had a lot of really. , good skills. And I started a podcast and I built my own website and things that I never thought I could [00:04:00] do. So it was empowering, terrifying, really fun really hard.

And I feel like I'm doing what I'm supposed to be doing, so that's what kine keeps me centered. But man, it's not easy.

Olivier B: No, a hundred percent. I agree. Being a solo entrepreneur is one of the toughest things that corporates can. Really sort of get you ready for what? That's a great point you brought up was you hire people that when you lacked the skillset, what was one of the first people you had to hire beside, I'm assuming an accountant, which is the first thing I had to

Lyndsay D: Yeah, I hired a marketing team and they're very reputable, really well established. They were working with some very high profile clients and they really helped me kind of set up some best practices in my business, which I thought was really valuable and I wouldn't have known how to do these. Things.

They also helped me with guidance on social media and how I should handle that. I post a lot, that was part of my design and establishing my platform and my voice was a [00:05:00] really important part of this process for me. So I spent probably the first six or seven months just building content and putting content out on LinkedIn.

And I also am on Insta and Facebook and TikTok and YouTube and. that really kind of helped me get comfortable with, yeah, this is who Lindsay is. If you were to look me up, you would find plenty that I had to say, and that really gave me credibility. I had tons of credibility at I B M, but when you're out on your own, other than your clients and your friends, your family, and the people that you worked with, Nobody really knows who I am.

So, you know, I had to kind of build a following and that marketing agency really helped me figure that out and figure out how to make my voice really clear and how to make a hook and how to post properly. So all of those things were really good. They also helped me solid if I'm in methodology which I thought was pretty important.

So that was probably the, the first thing. Since then [00:06:00] I've, I have a podcast producer and I've hired people for specific projects. So yeah, that's, that's how it went for me.

Olivier B: That's really interesting and sort of. My question of how did you first build your community and was it the marketing team who did it for you or, or did they just sort of show you how to do it? And then where does the podcast come in? How did that sort of fold out? Because it's not everybody's doing

Lyndsay D: No. I, I looked at My producing content, it had to come from me. And part of what I teach leaders to do is to be authentic and be vulnerable. And so if I had anybody else producing my content, that's not really doing that. So it was very important to me that whether it was, I do a lot of video posts.

If it was video, it had to be me. If it's snippets from podcasts I'm on like this. again, that's me, so that's okay. But, you know, quotes of things that I've said, things that I've written, it was very important to me that that all came from me. They would help with some of the editing and the branding actually, you know, [00:07:00] slapping my brand on things, choosing fonts and colors, that sort of stuff.

But no, it was all my content. And actually they were the ones that pushed me to do a podcast. They said, you're gonna do a podcast? I'm like, oh my God, why? What am I, I'm not a journalist. How do I do that? And they're like, you're gonna go buy a nice microphone and you know, you're just gonna start and we're gonna do everything video and audio, and.

So I did, and I, I started booking really phenomenal guests. So I've, I've got Olympians and triathletes and CEOs and authors and political operatives and PR whizzes and, you know, all these incredible people that are at the top of their game and they share their story with a lens on leadership, culture, and resilience.

So it makes for a really fun, engaging thing. And I think the one piece of the podcasting thing, Has really rang true. Your guests are important because their audience comes and says, oh, well who is she? I don't know her, but I know Sarah, or I know, you know, Siri or whoever it was that was on my podcast.

And [00:08:00] all of a sudden I get new followers, I get new, new listens. And I, I, it's been really, really fun to a. Spend the time with these people one-on-one and people don't get to tell their story very often. So it's, it's really fun to listen to that. And I learned, I got pretty good at it, so that was fun.

Olivier B: That's great. If you can sort of give one piece of advice to somebody who's starting something similar to what you're doing, what would it be in terms of building their community?

Lyndsay D: so I didn't really fully answer your question on the community before. So for me, LinkedIn is the place where I spend my time and it was. Because my clients are coming from LinkedIn because I'm a business coach. That's really where I had to focus. So while I am on TikTok, Insta, Facebook, all of that stuff , that's not always where my clients come from.

They might find me there, but then they'll really go and seek me out on LinkedIn. So LinkedIn I actually, this is really cool. I, I was doing a speaking engagement for. A client and at the end of the speaking engagement, it was all [00:09:00] on heartbeats, not headcount, which is my talk about building trust and communication and language choice and leveraging recognition and all of these good things that I are part of my methodology.

And at the end of it, I said, don't forget. , you are so much more than your job and you need to build your personal brand. Using LinkedIn, there's no such thing as job security. There's only career security. And so I finished it and then they called me back. They're like, you are our top rated speaker. We absolutely loved you, but we want you to come back and we want you to talk about building your personal brand.

And I was like, Oh my God, I'd love to. So that became a second talk track that I do and I love it. And there is so much power in LinkedIn and what I try and explain to people, especially corporate, cuz that's really my audience. Is there's it's no longer an online resume place. While yes, you have some of those elements, it's really a platform for expertise.

But I have made so many friends and colleagues and networked with [00:10:00] incredible people. You know, I'm getting constant requests for. Keynotes and podcasts and it's all because I was super intentional about what I was doing with my voice. And I have a lot of clients that are in corporate and I'm, I'm overhauling their LinkedIn with them and showing them all the power that's in there.

And, you know, whether you're a salesperson or a marketing person or you're in accounting, you wanna be known for something. And I had a, I have one client who's in consulting and he's like, I can't have a. I said, yes, you absolutely can, you shouldn't say bad things, but you can absolutely have opinions. You can absolutely share articles that are meaningful to you and you should.

And I think that that's been kind of an eye-opening thing for a lot of clients. And for a lot of the speaking engagements that I have.

Olivier B: Find LinkedIn. It's, it's a great source of, of finding new contacts, but it's a difficult platform if you don't know how to navigate it. So it's turned, it's changed a [00:11:00] lot from when I first started to use it and, and sort of taking that in, that theme of how do you feel? Your use of LinkedIn has benefited you in terms of getting new customers?

Is it because of just all the content you're putting out there, or is it also because you are directly reaching out to potential customers? If you could walk us through how you find a customer.

Lyndsay D: Yeah, it's both. Thankfully I get a lot of referrals, which is really helpful. And these are old colleagues people I worked for. A lot of different people are coming my way, but my content. and the idea of putting content out there is really, really critical because people find me and they'll be like, I love what you stand for.

I love what you say. And I've had like old summer camp friends have been like, I've been watching what you're doing and it's amazing and I have a friend I wanna refer you to. So it's definitely driving behavior that I want. , I would say cold calling is really hard and if you're [00:12:00] in sales, which I've always been, it's really hard.

It's always easier to sell somebody else's stuff than it is to sell your own. But you know, I've tried to make my voice really clear. So if somebody is looking at me for the first time, they're gonna be like, wow, there's a lot I can look at. So that's fine. And you know, I'm pretty much what you see is what you get.

So, I like what I'm saying in the videos, you're gonna hear the same thing from me live. So yeah, it's, it's, LinkedIn has been hugely important. I think when I first started my business I was at probably 1100 followers and I'm over 5,000 now, and that's just in a year's time. So while some people have grown much more rapidly, I'm pretty selective about how I grow.

I. I know I'm not gonna be working in certain parts of the world, so it's not as important for me to build followings there. It's really important for me to build domestic followings in North American followings. But you know, somebody said, Lindsay, we want you to do a keynote in Europe. No problem.

Happy to do it.

Olivier B: Yeah. No, I agree. That's [00:13:00] great. One of the things I have find I struggle with is because the amount of time it takes to create the content, to put it out there versus the amount of time you have to deal with your customers, because as a sole entrepreneur, you're doing the selling, you're creating the content, and you're also doing the work with your, your customers.

How do you balance that?

Lyndsay D: So for me, I when, so creating video content is like a muscle, and the more you do it, the better you get. And my videos are usually about a minute, all of 'em. It's pretty rare. I do longer than that. I, I certainly have clips that are longer than that, but, I don't think people have an attention span for very long

So for me it's a minute works just fine and you can pack a lot into a minute. So typically I find something that is either really bothering me or inspiring me or something I'm noticing. I do one LinkedIn tip every week, so that video takes a minute. I do it in one take. It's ver it's ma natural. If I goof on a word, [00:14:00] I goof on a word.

I don't care. It's me. But I want them to be quick. I want them to be, you know, easy, easily understood. And then once I produce it, or once I finish recording it, I repurpose it across all the platforms. The hardest part for me is just writing the text that goes with it. Because not all the platforms like the.

Format, and they don't all do the same format, so you kind of have to be selective about that. But I've committed to posting at least five times a week. So business days, sometimes I'm posting more than once in a day. But a lot of the times, and this is the tip I give to anybody getting started with LinkedIn, you don't have to be an avid poster if you're just starting out, just engaging with people's.

is huge and your following will grow just from that. But what you have to remember is if you just like a post, it doesn't mean anything. You wanna comment, you wanna say, this really resonated with me because, or ugh, this was so inspiring because, and when [00:15:00] you do that, All the other people looking at that post are like, oh, what does she have to say?

That's pretty cool. I I like her. Who is she? I'm gonna go check her out. Actually, I wanna be connected to her. And that's how your following grows. So you, you can post all you want, but if you don't engage with people, if you don't interact with people, you're not gonna grow that fast. And it's, I think the thing with LinkedIn is the more you give, the more you get.

And it's usually like 10 x. So you could go and. Half an hour in a day, just looking at a hashtag that's meaningful to you. And look at the loudest voices, look at the articles that are there. If there's something that inspires you, share it. That's a, a quick way to compliment the author. I recommend tagging the author in it.

And you know, ugh, there's a thousand more tips I could give on this. But using hashtags is a big one. And it's a really easy way to.

Olivier B: And I like the one minute video, and I always think of TikTok. Ever since TikTok came [00:16:00] on, a lot of people have been switching their formats that very short with bursts of information. , do you feel like that the people are getting inundated with one minute videos or are you, you think it's still,

Lyndsay D: No, I think they said something like, there's 8 billion people on LinkedIn, and I think it's less than 1% actually post. So nope, I don't think so at all. And some people are like, I don't like video. I only like to write. So my videos, because they're nice and short, they're digestible, and if someone can't make it through a minute, they're not for me anyway.

So it's, it's okay. I don't think people are inundated with video. I think, you know, obviously if you're on. , that's the format, so it's pretty easy. Instas the same and Facebook. Definitely changing itself as well. But believe it or not, the YouTube shorts, so it's the same video, but I slap it into a YouTube short.

Those go crazy. I get tons of views on those. So I do think there's a real appetite for those bite [00:17:00] nuggets of wisdom. And same, I work with a, I partner with another company and he does what we call micro trainings. So the trainings are, Tops 15 minutes, but anybody can do a 15 minute training that's, you can fit that in your day.

So it's, I I do think people want really solid, good morsels and then they wanna move on.

Olivier B: That's, that's great information. . Sir, looking back at your, your adventure, so. If you could leave yourself a message saying, do this or don't do that, what would it be and why?

Lyndsay D: I think I would say trust yourself. I, I think I knew what, what my purpose was. I knew what I was doing was important and by sticking to it It's, it's starting to really come together and, and feel fruitful. I think patience is another thing I would say. It's really hard to be patient and it's really hard to know.

You came from making big, big money [00:18:00] to going to be an entrepreneur and you're like, oh God, it's a good thing I saved for this because it's gonna take a minute and. You know, nobody's real profitable in their first year. Well, I shouldn't say nobody. A lot of people aren't real profitable in their first year.

And that's okay. You, you've gotta establish your voice. You've gotta build your voice. And you've gotta really, the other, the one thing I would say is be really clear with who your client is and always talk to your client. Don't talk to everyone. Cuz the more you talk to everyone. , it's not gonna resonate.

I have some friends who they'll post about the weather, then they'll post about laundry, then they'll post about chat, G p t, that like . I dunno what they stand for. So I think if you can stick to your voice and stick to your vibe that's really gonna make a difference in your content and a difference in how you show up.

So that would

Olivier B: That's brilliant. And I a hundred percent agree. I find people who switch too much, who suddenly go very political, non-political, and then back to business. I lose [00:19:00] interest in their conversations and I don't follow, I don't follow a lot of people because I find it's overwhelming.

Lyndsay D: Yeah, and, and I'm very selective too about like the people that I ring the bell. So if, for those of you on LinkedIn that don't know this, on everyone's profile, in the upper right hand corner, there's a bell, and if you click on that bell, it means you'll see all of their posts and they'll rise to the top of your feed every time, which is great if you really love somebody and their content.

So you won't miss anything that they say. So you know. Fairly selective about who I ring the bell for, because that's really important content to me. It's stuff that I don't wanna miss. If you ring a hundred bells your content's gonna be pretty muddy , so you're, you're not gonna be able to see everybody.

Olivier B: So I never even knew that . I know so little of LinkedIn and yet I use it all day.

Lyndsay D: Oh yeah. I could take you through. And Olivia, it's really cool.

Olivier B: I think I'm gonna have to take courses cuz it's just crazy. Every, every time I talk to somebody, they're like, oh, hey, do this, are you? That's brilliant.

Lyndsay D: And it truly is a basics workshop. It's not, there are people that do incredibly advanced stuff on [00:20:00] LinkedIn. This is, let me help you get presentable. Let me show you the power of the platform.

We're gonna fix up your profile. So you're, you're capitalizing on all of the ways people need to understand you and know who you are. . But there's so many small things we can do and, and I do it live. So, and there's differences between the phone app and the, the browser. So yeah, it's pretty cool.

Olivier B: Yes. Brilliant. That's brilliant. Alright, let's. Let's switch gears a bit and now we want to get to know you as the entrepreneur. So the first question I'd love to ask everybody is, how do you stay productive? You obviously have a ton of things going on, so how do you stay focused and productive?

Lyndsay D: You know, because I love my topic, it's not so hard. I think the thing that can get distracting is I'm, I'm not great with Canva or, you know, creating, like back in the day at corporate when I had a PowerPoint license, yeah, I could create a PowerPoint. I wasn't great at it, but I could do it. Then you're like off in the wild and you've gotta figure that out.

So I could waste a lot of time. Doing stuff like that. And so I've learned, okay, [00:21:00] this is not a strength of mine. , who can I pay to help me do these things so I can focus on the things that really matter? To me, like dedicating time to my coaching clients is critical. , making sure I'm managing my calendar really, really well.

My podcast process I think is fairly similar to yours. You know, I block off an hour to do those, but you know, I record every, well, I have an episode that airs every week. Sometimes I'm recording twice in one week. It just depends. But really I don't have a hard time staying productive. I think the hardest time, but the hardest thing is focusing on the right things and making sure you're not wasting time on stupid stuff.

. You know, for me, my productivity has to be in LinkedIn cuz that's where my clients come from. I just have to be careful that I don't go down some major rat hole and I don't think I really do. I think I find myself doing that on TikTok and instead, but really not on LinkedIn.

Olivier B: Yeah, I feel TikTok too. I could waste an hour on that very quickly. I actually put myself a timer where I just sort of

Lyndsay D: that's smart.

Olivier B: then stop, [00:22:00] because otherwise, yeah, it could be hours and hours and all of a sudden you're like, oh, it's dinner time, and I, what have I done? Yeah.

Lyndsay D: They can get lost.

Olivier B: One of the new questions I like I'm asking this season is, what is one personality or sorry, a personality trait or a trait somebody should have to start their own business that you feel is really important.

That's sometime an overlook.

Lyndsay D: Mm. There's a lot I think. , you gotta have some grit. You gotta be not afraid to get your hands dirty. There's gonna be stuff that you have to do that you don't like, and being okay with that and giving yourself grace I think is really important. Also, asking questions. Part of being an entrepreneur, nobody does it alone.

and you, you have to look for the mentors and the advocates and the cheerleaders. I mean, you're gonna struggle with imposter syndrome. You're gonna be like, and and I had plenty of days where I was like, oh my God, I should just get a job. . This is so hard. But. You know, you, you, you talk to your friends or you talk to the people that are watching you and they're like, no, [00:23:00] don't stop what you're doing.

You're so right what you're doing right now. That's where you need to be. And you've gotta listen to those voices. You've gotta, you know, help find those people when you're feeling off. I mean, I did a post once on LinkedIn, and this will just give you an example of the support that you can. And I was having a bad day and I was definitely struggling with imposter syndrome and the Post said something to that effect, and I had so many people chime in saying, girl, you got this.

I don't know what you're worried about. You, nope, you've got this. And it. It just kind of gets you outta your head, which you really, really need. And I think being able to find that network of people that are gonna support you and that are gonna pull the best out of you is really great. But I, I think you have to be ready to network.

You have to be ready to be vulnerable and seek people out. If you're impressed by somebody, ask for a coffee chat. Ask if you can have some time. And oh, by the way, [00:24:00] Don't pitch, slap anybody. And if you've not heard that term before, it basically means you send someone a message and you say, I sell this.

Do you want it? It's the worst way to sell. I get pitched, slapped 15 times a day on every topic possible, and they, none of them are in my business, none of them. And you know, more often than not, they're just getting blocked at this point. We have a a, there's a woman named Samantha McKenna on LinkedIn, and if you're in sales, you should totally be following her, but she has a concept called Show me, you know me.

And that is the way you sell. You take some time, you look at their profile, you look at the content they're posting, you look at what they're commenting on or what the hashtags they follow. and comment on that and get to know them first. And don't ask for anything. Build a relationship. Then you've earned the right to ask for things.

But you've gotta do that first. That was a lot of

Olivier B: Yeah. No, that's great. That's great. And it's so true. I get that all the time. People just connecting and then pitching, and I [00:25:00] hate it. And I unconnect with them, and I think some people don't even realize it. They re, they try to reconnect again later on and you're like, did, did you not see what happened last

Lyndsay D: Now that we've, now that sometimes passed. We ready? Nope. Still not ready.

Olivier B: craziness.

Lyndsay D: Yeah.

Olivier B: If you could take, if you're gonna start not take, or if you can go for a coffee with any entrepreneur, who would it be and why?

Lyndsay D: Oh boy. 

Olivier B: Brain, I should have said, to pick their brain on, on questions.

Lyndsay D: I, you know, I really, really admire Simon Sinek. I really admire Brene Brown. I would really enjoy a chat with them because what they do is similar to what I do. And you know, I think I could learn so much. I, I think that's the other message I would say, you know, you never stop learning and the second you think you've got it all figured out, , hopefully yourself, there is so much more to learn all the time.

And you know, I said I give this LinkedIn basics course. I, I'm still learning. There's new features coming out all the time. I'm constantly, you know, listening to, to [00:26:00] podcasts and looking at, you know, people's videos that talk. Stuff. So I, I really love to surround myself with people who make me better.

And I was never afraid as a leader to say I'm not the smartest one in the room. You always wanna be with people who lift you up and people that make you look good. And both of those people do that. So I'd I'd say either of them would be a, a really fun coffee or.

Olivier B: Yeah. , no, a hundred percent agree with you. Both of them are also people on my list that I would love to go and have a chat with. That's brilliant. One of my favorite questions that I always ask, this is what book, business book or nonfiction book that you would recommend everybody read to help them in their business career or their

Lyndsay D: Oh my God. You know, the, the cool thing about being a podcaster with a bunch of authors is I have a lot of books, . They all send me their books, which I, I have a really great pile of them now, and there's a, there's a few that are really. Tremendous. In fact, I could probably show you one [00:27:00] is pull up your Chair by Sicily Simpson, and it's her methodology on career coaching.

So it's, it's inspired by if there's not room at the table, Pull up a chair. And that's an old civil rights quote. There's another book by Craig Dowden, who is, he basically puts the science in everything that I do. So he's a behavioral psychologist and he's studied sociology and business. And so he's combined those.

So it really like, adds incredible value stuff that I, that I talk about. Those are probably two off the top of my head, but there's, there's a bunch. . I really love I, I'd say those two,

Olivier B: Excellent. I've never heard of either one of them, but yeah.

Lyndsay D: they're both on my podcast, so you can give 'em a listen.

Olivier B: that's, and this is so interesting cuz now I'm starting to get a lot of business authors reaching out to be on the podcast to talk about their books. And I think it's, I love it. I think it's brilliant. But then you end up, yeah, there's so many books out there

Lyndsay D: there are, and you know, I, I pick those two. [00:28:00] They're not, I mean, yes, they, I think one was a Forbes bestseller and one was an Amazon bestseller. So yes, they were successful books, but they're not well known in books that people would just die for. They're books that are super relevant to what I talk about, and they're also people that I really admire and respect.

So they have some good things to say.

Olivier B: That's wonderful. All right, my last closing question. How could people reach out and connect with you?

Lyndsay D: Yeah, the easiest way to find me is my website, which is heartbeat for All of my socials are connected to that, but you'll find me most on LinkedIn. And all of my handles are Lindsay Dowd, H four H. And don't I, I'm not gonna spell my name now because , it's too long to

Olivier B: We'll be putting it in

Lyndsay D: You don't put it on

Olivier B: so it's no problem. Yeah.

Lyndsay D: So, but I'm an avid poster. Easy to find.

Olivier B: Perfect. I wanna thank you so much for taking the time and talking to us today. It was a pleasure.

Lyndsay D: Oh, my pleasure, Olivier thanks for having me.

Olivier B: Business, not 1 0 1 is hosted and written by me, [00:29:00] Olivier Bousette produced, edited by myself and the podcast team. Special thanks to Crrcle Agency for keeping us organized and productive. We hope this interview gave you some invaluable insights that help you along your business journey. If you have any questions, comments, please feel free to reach out to us to listen to Business Not 1 0 1.

You can find us in all the podcast platforms including. Thank you for joining us and listening to this episode of Business Not 1 0 1. We hope you enjoyed it until our next episode.